The League Management Company (LMC)
has approved a shirt sponsorship deal between Sharks FC of Port Harcourt
and Eunisell Limited in line with provisions of the Nigeria
Professional Football League,NPFL, Rules and Framework.
Salihu Abubakar, the LMC Chief
Operating Officer conveyed the approval in a letter to Sharks in which
he congratulated the club for securing the deal and also complying with
regulation which provides that all external commercial relationships of
clubs must be vetted and approved by the LMC before signing.
Abubakar reminded other clubs that it
is a breach of the rules to wear shirts with unauthorized endorsements
and advised any club that is yet to have the approval of LMC to desist
from further wearing of such shirts.
He also reminded clubs that pitch
panel displays must be approved by the LMC and their deployment for
match day branding are to be handled by the LMC approved agency or any
such persons authorized by it.
"There are regulations guiding
commercial relationships which prescribes the processes to ensure that
existing rights are not violated.
While we congratulate Sharks for their
good fortune which we hope will grow, it is our expectation that other
clubs will set up strong marketing units or engage marketing agencies to
expand their revenue generating capacities," remarked Abubakar.
The LMC assured the clubs that it will at all times protect their interests in evaluating sponsorship deals for approval.
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