At the media briefing to unveil the product, Managing Director of NBC, Ben Langat said the initiative was borne out of the company’s commitment to sports as well as part of its continued partnership with the host – Lagos State.
“This is the first in 62 years that NBC was set up in Nigeria that we will be branding our product to support event of this magnitude. When we were asked by the Governor Babatunde Fashola to support the festival having supported sports globally and in Nigeria.
"We want to give participants to refresh themselves during the games and for now we have released over 1million of the branded product to the market and we believe this will also help to sensitise people about the games.
For us we are indeed delighted to be given the opportunity as the official sports drink of the festival,” Langat said.
He added that the company would continue to support the state in its quest to develop sports while reaffirming their commitment to healthy lifestyle.
In her remarks, the State Deputy Governor and Chairman of the Local Organising Committee (LOC), Adejoke Orelope-Adefulire expressed appreciation to NBC, saying that the state would remain grateful for the gesture.
She however, called on other corporate companies to identify with Eko 2012, which he said would witness the best of Lagos. “We want to thank NBC for this initiative and we were really surprised with the partnership and we know that others will take a cue from this.
As a responsible government, we will continue to create an enabling environment for companies to thrive,” the LOC boss said.
For the LOC Secretary General, Kweku Tandoh, the event was part of the support put together by NBC to collaborate wit Lagos for Eko 2012.
NBC has supported the LOC with a cash donation of N10m while products value at N100million will also be doled out during the games.
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