NPL Romances PZ Cussons.

The Nigeria Premier League will on Monday sign a sponsorship agreement with PZ Cussons Nigeria PLC making its ‘Robb’ brand the official balm of the NPL.

Managing Director of Family Care SBU of PZ Cussons Nigeria, Alex Goma, said football was unifying force in Nigeria and theie zeal to partner NPL was as a rsult of the real steps being taken to improve football in Nigeria and they are proud to play an active role in its future development.

“Football is a unifying force in Nigeria. Wherever you see people playing football you see passion and a love for the game,” said Mr Alex Goma, Managing Director of Family Care SBU (PZ Cussons Nigeria). “We are starting to see real steps being taken to improve football in Nigeria and we are proud to play an active role in its future development,” Mr Goma commented.

Goma, said the sponsorship agreement will feature ‘Robb’, a key drive brand of PZ Cussons Nigeria, adding that Robb has provided the best relief from aches and pains for almost 50 years.

"The sponsorship agreement will feature ‘Robb’, a key drive brand of PZ Cussons Nigeria. “Robb has provided the best relief from aches and pains for almost 50 years. This sponsorship arrangement with the NPL allows the Robb brand to extend this relief to all Nigerians via pure enjoyment and development of the game. We have some exciting plans ahead for the brand and the NPL can play an important role in this,” said Mr Mark Knower, Marketing Manager - Robb, PZ Cussons Nigeria.

The Marketing Manager - Robb, PZ Cussons Nigeria, Mark Knower, said the sponsorship arrangement with the NPL allows the Robb brand to extend its relief to all Nigerians through pure enjoyment and development of the game,stressing that the company had exciting plans ahead for the brand .

"Acting Chairman of the NPL, Alhaji Shehu Gusau, spoke on how the NPL is focussed on improving and developing football in Nigeria, and this requires three key focus areas: the clubs, the crowd, and corporate support. “The commercial landscape for football in Nigeria is beginning to change. We need to continue to work closely with the clubs and to improve the game, so that more people will come and support football in Nigeria,” Alhaji Gusau said."


Acting Chairman of the NPL, Shehu Gusau, said NPL needed to continue to work closely with the clubs so as to improve the game,stressing that the gesture would attract corporate bodies to support Nigerian football.

CEO of Fairplay Marketing, a leading sports consultancy firm, Mr Justin Ofor, commented, “In order to improve football in Nigeria it is paramount that we can provide clear commercial and social benefits to enlist support from the corporate sector. Today’s signing is a positive step forward for the game.”

Both the NPL and PZ Cussons Nigeria PLC look forward to pursuing these new opportunities and the start of a prosperous and fulfilling business relationship.