BFN unveils Nollywood star as Brand Ambassador*
The Badminton Federation of Nigeria (BFN) has unveiled Nollywood star, Ali Nuhu as its latest Brand Ambassador.
The
move is in line with BFN’s vision of promoting badminton through
partnership with celebrities in the entertainment industry. Nuhu, who
has become popular in the film industry especially in the northern part
of the country where ‘Kannywood’ reigns supreme, will help propagate the
game of badminton in the country.
Apart
from Nuhu, the Federation also has Alibaba, Mozez Praiz, Kunle Bamtefa,
DJ Jimmy Jatt, Sound Sultan and Kunle Afolayan, notable names in the
entertainment and sports industry as Brand Ambassadors.
The
addition of Nuhu as a Brand Ambassador is in continuation of BFN’s
efforts towards getting celebrities in the entertainment industry from
the northern part of the country to endorse and create more awareness
for badminton all over the country.
The
initiative to engage celebrities is informed by the vision of the
federation to have a synergy between sports and entertainment which is
the trend world over and popularly referred to as “Sportainment”.
The
BFN intends to use its ambassadors to drive followership of badminton
as they will become an integral part of its publicity and awareness
campaign for its activities and programmes.
The
BFN President, Francis Orbih, while expressing confidence in the move,
said the involvement of Ali Nuhu will pave the way for other celebrities
from the northern part of the country to join hands with the federation
in making badminton one of the most popular sports in Nigeria.
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